Member/Community News

By: Deb Oliver: Yoon Cannon, of Paramount Business Coach, LLC, a businesswoman, entrepreneur and mother of three residing in Buckingham, spoke to the Women’s Business Forum about advanced goal setting for serious entrepreneurs who wish to double their business in 2015. Yoon believes you should, “begin with the why”. She states that, “Starting with ‘I want to make this in earnings or this in revenue’ is the wrong approach. You need to know what you are an expert in and have the ability to convey to your potential clients how you can help them.” Yoon feels that no matter what your business type there is a pool of clients dying to find you because you can offer change for them and with that change comes success for both of you. The next step is the what. What will change for you? What is driving you? What is the outcome or goal you are trying to achieve? Yoon gave an example of wishing to spend more time as a working mother with her children when they were younger. For her to gain more freedom and fulfillment in both areas of her life she realized she needed to scale back her work to part time in order to create the work/life balance she desired. Defining who is your type A client is a process best defined by three tier levels. Again Yoon used an anecdote to delineate this procedure. She says, “When I was looking into getting a pet I began the search with puppies. I further refined the search by those that didsn’t shed. This led to several breeds from which I chose Golden Doodles.” The same method can be used to define and refine your customer base narrowing down the client pool until you have the exact demographic that will support your business. Finally Yoon spoke about the how as in how people can work with you. She used a graphic of an inverted cone on point with the largest category being offering something free and working down the choices to the maximum payoff. She explained how the free offering engages the client and makes them receptive to the subsequent levels of service/product. And she showed us that you can double your business by doubling the people who take you up on the free offer. She suggested we develop a capture strategy as a tool to feed the top of the funnel with people we find through our content, cash and our community. Yoon feels a goal without a plan is a wish. She thinks that we should learn to differentiate between goals and tactics, systems and goals. She encourages having one big push for the year and remembering that most achievers don’t achieve every goal. Yoon says, “If you want your life/business to change your mind must change.”