Member/Community News

Thursday, March 1st at 7pm, The Lotus Project hosts a worldwide teacher in Feminine Knowledge. In this transition time where woman are making their way in business and life creating a new way things are getting done based on collaboration and connection versus the male competitive model, Maria offers insight as to how to bring our femininity to all areas. Grounding into ourselves, our bodies, allowing our nurturing spirit to unfold in the world in a way that has not yet been done before by woman. As we create our impact to bring a stronger community of support through all areas of our lives, we can learn ways of connecting to our essence that help us come from a place of authenticity, getting to the core of our issues and resistance . Learning to empower, know and love ourselves deeply allows our gifts to flow forth into the world! $30

By Susan Richard

In an example-laden and lively presentation, trade show expert Sue McManus, owner of Expos, Events, Etc., (www.expos-events-etc.com) told more than 50 local businesswomen at the Women’s Business Forum™ last week how to better exhibit their wares, their services -- and themselves.

“You only have 3.5 seconds to capture someone’s attention,” she said. So how do you get them to talk with you? Use:

Color

Pictures

Large fonts (Can you read them 10 feet away?)

Short phrases (no more than four words)

Sound – used considerately

Light – use LED and specialty lighting, especially in dark corners of trade show

Action – people are drawn to activity or crowds having fun

Once they stop, how do you draw people in?

Ask open-ended questions (What is your business? Why are you here?)

Step outside your booth, where people gather

Be prepared

Smile!

Before you commit to a show, commit to a plan. Know your goal, and make sure your message reflects that goal. For instance, are you introducing a new product or increasing brand awareness?

Next, train your team, invite key clients and prospects, alert the media and prepared a toolkit to cover minor emergencies (duct tape, double-sided tape, Velcro, Swiss army knife, extra pens, business cards, mints, eye drops, Band-Aids, hand cream and sanitizer). Invest in thick carpet and good shoes.

Then, enjoy meeting your customers face-to-face.

The Women’s Business Forum™ (www.WomensBusinessForum.org, 267.337.6073) is a nonprofit organization that educates, mentors and inspires women to build and sustain successful businesses. It offers free group meetings and Mastermind sessions, special educational sessions throughout the year, one-on-one mentoring opportunities and other valuable business resources.

Several members continued the conversation after last week's WBF Mastermind in Abington. Join the discussion on WBF's LinkedIn Group!

Happy New Year! I want to introduce a new book. Clarity Wisdom Harmony, written by Cheyenne Mease, was just released and offers readers a down to earth practical and concise way to see life with vision and honesty. It gives readers a way to take an inventory of their life and begin to live the life they want! It offers simple strategies for improving communication, relationships, and overall quality of life and is presented in a way that’s easy to read and understand. This book provides tools to apply immediately to all life’s challenges, big and small, offering a new insight on how to live “in the now”, with joy. Bernie Siegel, MD, author of Faith, Hope & Healing and a Book of Miracles said, "Cheyenne's book contains the wisdom of the sages. These are age-old lessons that teach us how to survive and thrive.” Cheyenne Mease, RPP, RPE, is the founder of Health Heart Soul LLC and the author of Clarity Wisdom and Harmony. She brings 25 years of experience as a respected energy healer, teacher, speaker and Intuitive Life Advisor. Cheyenne is available for interviews and can be reached at cheyenne@healthheartsoul.com 610-346-9566. http://www.amazon.com/Clarity-Wisdom-Harmony-Simple-Concise/dp/1466357797/ref=sr_1_1?s=books&ie=UTF8&qid=1325022762&sr=1-1

Local green home cleaning company Harmony Clean, has been awarded the prestigious ARCSI Residential Cleaning Seal of Excellence by the Association of Residential Cleaning Services International (ARCSI). In addition to adhering to a strict code of ethics, cleaning services that receive the Residential Seal of Excellence must also provide documentation that they are insured and bonded, conduct background checks & drug testing for employees, participate in ongoing industry continuing education programs, and have been in business at least two years. Harmony Clean is owned WBF Founding Member, Debi Sarandrea and her sister, Vicki Brown. They have received Best of Bucks awards six years and also the Best of Philly for house cleaning in 2009.

We meet the third Friday of each month in Abington to help one another brainstorm solutions to our most pressing business challenges. Our discussions are often very heavily weighted on social media; one way we thought of to help one another is to get out there and connect, follow, like and share away for each other. So... we have started a public Google document where everyone in the Abington group can add their links for easy sharing. Please check back often for updates. Start one for your WBF Mastermind today!

Starting in November, Susie is providing free videos to help entrepreneurs take their businesses to the next level by improving how they fuel their bodies with food and other health practices. Anyone is welcome to receive these videos. Be the first to get access to these short and sweet Exuberant Health Morsels videos at http://www.SusieBeiler.com/blog

DOYLESTOWN, PA (October 4, 2011) – Harmony Clean and Eden Organics team up to raise funds for Gilda’s Club of Delaware Valley with a truly unique service offering. In their passion to help cancer patients lead better lives, they also want to bring Bucks County residents a treat! For the month of October they are offering their new Clean & Pamper for Cancer gift basket at a discounted rate, saving customers $25 while they (or a loved one) enjoy a relaxing, organic facial as their home is being gently cleaned using green products. Plus, $25 from each gift basket will be donated to benefit Gilda’s Club, a non-profit organization that provides support for those touched by cancer in our community. For details visit: www.eden-organics.net or www.harmonyclean.com

North Wales, PA, September 2011 – Key Marketing & Promotions recently announced a parternership with Pixability to offer industry-leading video production and marketing services. The company is adding these services to help customers improve their website search rankings and email marketing click-through rates, in addition to – when done right – greatly enhancing their brand recognition. In addition to increasing website search engine visibilty, email click-through rates and brand recognition, video is one of the most effective marketing tools available today, enabling companies to: • Demonstrate products & services • Truly engage customers • Position themselves as experts in their industry • Drive traffic to their website • Generate qualified leads In addition to complete, affordable video production capabilities, the company offers strategic consulting to help customers through every step of the video process from planning to execution of video footage, professional photography, script writing, professional voiceover, editing, final production and marketing and promotion of their videos. Through Pixability, the company also offers powerful video marketing software that makes publishing and promoting videos on YouTube, Facebook and Twitter simple and fast. "We are very excited to offer customers the best, most affordable video production and video marketing through our partnership with Pixability," said Dana Baeke, CEO of Key Marketing & Promotions. "We are here to help our clients every step of the way with creative ideas and resources to help them get the most from their video marketing efforts." About Key Marketing Key Marketing Communications, LLC (dba Key Marketing & Promotions) is a woman-owned, full-service marketing services and products company founded in 2007 by Dana Baedke after she served for over 15 years in marketing communications positions in the SMT and backend semiconductor equipment markets (so we get the lingo!). Key Marketing serves clients in the electronics and semiconductor equipment markets in addition to a broad range of small businesses and not-for-profit organizations. Learn more about Key Marketing & Promotions video production and marketing solutions.

On November 5th, Habitat for Humanity of Bucks County will be presenting a electrical workshop, learn how to replace a light fixture and install a dimmer switch. The workshop will be held at the Habitat location 31 Oak Avenue in Chalfont beginning at 11:30. The worksop will be presented by Women Build volunteer Mary Lennon.