Women's Business Forum
Annual Potluck Summer Social at the Beautiful Aldie Mansion
(car pooling is encouraged)
July 17, 2013
6:30 p.m. - 8:30 p.m.
GREAT TIME TO BECOME
A SUPPORTING MEMBER
Sign up at the Social for only $79 (normally $95)
It's About Relationships!
Networking with other successful women business owners builds the solid relationships that will help you go the distance in your business endeavors. Our quarterly socials provide the opportunity to get to know our members in casual settings after hours. Bring your favorite dish or wine and get caught up with what is happening with other business owners, meet old friends and make new connections.
The event is free, but please REGISTER HERE so we know you are coming.
Join us at our July monthly educational meeting as Terry Welford of the Welford Group shares networking best practices and moderates an hour of networking to help you get the most out of your networking!
Terry Welford, President of The Welford Group, has over thirty years of experience in the training and development field. A highly skilled consultant, trainer, facilitator and coach, Terry has held human resources and training positions with several Fortune 500 companies, including Philip Morris, Glaxo SmithKline and Air Products, as well as Villanova University. Her client organizations span many different industries including pharmaceuticals, financial services, higher education and technology. Terry has a wealth of business experience and we are excited to have her moderate our Networking meeting.
Please visit The Welford Group Website for more on Terry.
By Deb Oliver: The Women’s Business Forum was treated to an energetic and insightful presentation by Francine Graglia, a small business advisor and advocate against “slimy” selling. She has trained intensively with New York Times bestselling author Michael Port and has mastered the proven Book Yourself Solid marketing system. She has earned the status of Elite level and presently helps train Michael’s mentees.
Francine doesn’t believe that mere marketing will get your business; it just gets you awareness. She thinks the right kind of marketing in the right place at the right time is the answer. In a target market, “people take notice and want to check you out, see what you stand for, why you do what you do and if your foundation is good.” She says if your price and circumstances suit them you have an opportunity to earn their trust and book the business.
Francine thinks there are two self-promotion strategies: Networking and Direct Outreach. In Networking she recommends creating a network of 90 and taking 15 minutes a morning to share everyday what and who we know and how we feel. She further suggests: introducing two people in your network every day; sharing knowledge to three people via articles that pertain to their interests; and sharing compassion to one by reaching out in a personal manner. These are the ways to build relationships that will give back to you in perpetuity and form a foundation for continued success.
Through Direct Outreach Francine recommends making a list of 20 people you need to know in related professions that will help you in your business. Look for the synergy to your business i.e. caterers might need to know meeting planners. She says, “Go to the first person on the list and reach out whether through an exchange of ideas” or recommending to them opportunities you feel might work with their business. She gave an example of an author who read books relevant to his market and after making these acquaintanceships would personally send copies to them thus establishing a personal relationship that engendered loyalty.
Once that relationship is established Francine suggests moving that person to your list of 90 and continuing through the list of 20 in the same manner. Through this process you have introduced yourself to 20 unknown people, have established relationships that are now part of your 90 and expanded your network of personal connections in a manner that is both professional and personal, genuine and has the potential to reap the financial rewards you wish for you business.
Networking: What's in it for YOU?
We all believe networking is important to grow our businesses. But how do you network the right way to get what you need from the organizations you are involved with? Here are just a few tips to help you get the most from your networking:
1) Show up: this is critical, however it's just the beginning!
2) Ask questions. Learn how you can help others, why they are there and who they want to meet.
3) Connect. Introduce people that may be able to help one another.
4) Be generous. Share what you know in a non-promotional way; you will be remembered for your expertise.
5) Get involved and take action! Learn where your expertise can best benefit the organization and its members and become a champion.
6) Persevere. Building your network must be based on trust and relationships - this takes time!
When you become known for showing up, serving others and taking action, you'll become become the "go to" person in your network when someone needs the services you offer.
What can I, and the Women's Business Forum, do to support you? We really want to know, so please share!