When it comes to marketing a business, many people subscribe to the philosophy “place an ad and they will come.” Unfortunately, this strategy won’t reap the results that many business owners desire.

Join the Women's Business Forum on Wedesday, October 15 from 7:30 - 9 p.m. at the James Lorah House (132 N. Main St., Doylestown) and learn how to find the business funds you need.

Local expert shares tips with Women's Business Forum members in June

Business owners, beware! Blogging can greatly benefit your business – by driving clients to your website and establishing you as an expert – but it can also consume your day.

According to blogger and website consultant Paula Gregorowicz, of The Paula G. Company, blogs are popular because they:
• Are easy to update, even for those with little computer know-how
• Often come up near the top of online searches (Blogs are search engine-friendly because they are full of keywords and on-topic content.)
• Make it easier for clients and prospects to get updates from you

Some people blog to create a community, write a book, sell advertising on their blog or be seen as an expert by the media – among other reasons.

Carolyn Stafford, founder of Australian-based Connect Marketing Professionals, travels from "down under" to talk to the Women's Business Forum about savvy marketing strategies for small businesses.

Susie Beiler discusses the best foods and practical lifestyle tips for self-care and business success.