Innovation and Creativity Emphasized!

As senior move management continues to emerge as a valuable service for older adults and their families, attendees at the National Association of Senior Move Manager’s (NASMM) 2009 Annual Conference discovered innovative solutions to meet the needs of their clients while growing their business in a challenging business environment. Over 240 senior move managers from around the country attended the annual event.

Marlene Stocks of Senior Transition Services (www.senior-transition-services.com) participated in this year’s conference. She explained that “the conference gave me a unique opportunity to learn from so many talented presenters and the chance to network with senior move managers from around the country and Canada.”

NASMM’s 2009 Annual Conference featured over 20 educational sessions during three days. Attendees had the opportunity to attend educational sessions on topics ranging from generational marketing, senior move management operational issues and older adult service issues to ethics, and technology, all facilitated by industry experts and nationally acclaimed speakers.

“The chance to learn in this environment and have dedicated face-to-face time with senior move managers in all stages of business development makes this conference the ultimate brainstorming and professional event for senior move managers,” said NASMM’s Executive Director, Mary Kay Buysse. “Effective senior move managers are always able to learn from someone else’s experiences and apply that knowledge toward practical solutions in their own business.”

Ann Fishman, a nationally-renowned generational marketing expert was the Keynote Address speaker for NASMM’s 2009 conference. Ms. Fishman explained the limitations of “mass marketing” and provided in-depth insight into how best to tailor communications, product development and marketing to different generations. Conference participants acquired surprising insight into generational mindsets and feelings which, in great part, determine what members of each generation want and how they want it.

Senior Transition Services is committed to provide its clients the traditional downsizing services (sorting, selling, packing, removing, discarding, moving, unpacking and settling in) they need with the respect, patience and dignity they deserve. It helps individuals in greater Philadelphia meet their organizing goals by providing gentle and objective guidance.

The National Association of Senior Move Managers (NASMM) is a not-for-profit, professional association of organizations dedicated to assisting older adults and families with the physical and emotional demands of downsizing, relocating, or modifying their homes. As the only professional association in the country devoted to helping the rapidly increasing 55+ population with middle and later life transition issues, NASMM members are committed to maximizing the dignity and autonomy of all older adults. NASMM is nationally recognized for its innovative programs, leadership and expertise on issues related to senior move management, transition and relocation issues affecting older adults. For more information on NASMM, please visit www.nasmm.org